Christine's Sign Blog of Tips and Ideas

« Back to Home

Reasons to Opt For Digital Printing for Your Signage

Posted on

If you're thinking about undertaking a large printing project for your business's signs, there are a number of factors that you would have to contemplate. The first of these would be what type of printing would be best for your signage. Although conventional offset printing has been used for a significant amount of time, it is not without its disadvantages. As such, more and more people are opting for digital printing. Here are some of the reasons why you should consider digital printing for your project.

Digital printing is time effective.

There are many processes associated with offset printing. For one, the image you would like on your signage would have to be created separately on a plate. This image is then transferred onto rubber before it can be printed onto your choice material. The lithography of the sign is achieved though the repulsion of oil and water. The printing contractors will then have to use a roller to apply ink onto the letters and images being created and then finally transfer them onto your signage. Due to all the processes involved in offset printing, it takes quite a significant amount of time. Digital printing on the other hand does not require any plate formation or additional application of ink, hence the method takes a shorter time to create your signage.

Digital printing is cost effective.

Some people may assume that digital printing may be a more expensive option since this is newer technology. This is a gross misconception, though. With offset printing, you would need to meet a specified quota of minimum orders you can request for before the process begins because of the plate formation stage. Thus, the professional printers would require customers to pay a minimum fee for the process to be viable for them. Since digital printing does not require this, the process is much more flexible. As such, both individuals as well as corporations can order as few or as many prints as they would like without having to worry about meeting a quota.

Digital printing offers you variable printing options.

Since offset printing uses plates for you to get your lettering and imaging onto your signs, there is not much room for customization once the printing process has begun. In the event a mistake was made or if you would like to personalize your signs further, the only option you would have is to place a new printing order. Digital printing, on the other hand, is variable. The graphics and lettering can be changed without having to stop the printing process, hence making it a more convenient option.