One of the best ways to advertise your business is through outdoor signage. When the signs are done by a professional, they speak a lot about your business and contribute towards brand recognition. At the same time, outdoor signs offer an effective way to direct people to the actual location of your business.
The only problem that comes with having the signs is that they will be outside throughout the year. This means that they will be subjected to extreme temperatures, moisture, snow, rainfall, wind, and many other factors. If you are not careful about the quality of the signs you get from the shops, they might not last that long. Here are three professional tricks to help you increase the life of your business signs.
1. Choose the Right Materials
Most materials are used to make outdoor signs. The most commonly used ones are wood, metal, resin, and acrylic. The problems associated with wood signs is that water can cause it to rot, especially when it is not adequately preserved and protected against rot. The other commonly used material is metal. If it is not galvanised or painted, metal is likely to rust and corrode, ruining the quality of your sign. To void this, you can also choose aluminium signs. Aluminium is lightweight and is not affected by the elements as much as other metals. Acrylic is the best material because it is easy to work on and also very durable.
2. Pick the Right Signage Technique
When you are designing and deciding how you will make your signs, it is advisable to think about the signage technique. The most common ones are engraving and embossing. You can also have letters printed on the surface of the sign. With time, signs which have words printed on them will fade and need a replacement. On the other hand, engraved signs will accumulate debris in the small grooves, which ruins the quality of the signs.
3. Ask About Sign Lamination
The best way to protect the lettering and images on your sign from external damage and interference is laminating them. Lamination can help keep your outdoor signs looking fresh and new for up to three years. Un-laminated signs might start looking old and unpleasant barely a year after installation.
These are three easy tips to increase the life of your outdoor signs. Take time and choose local sign installation services that can provide and install superior quality outdoor signs at all times.